Unlike the rest.

Unlike other cleaning products, we use natural materials that are plant-based, plastic-free, and carbon saving.

A close up look at a Sqwishful pop up sponge showing its wood pulp texture

Pop Up Sponge

We made our pop up sponges plastic and dye-free from renewable wood pulp that's reusable, durable, and compostable like none other.

A close up look at a Sqwishful scrub sponge showing its luffa fibers

Scrub Sponge

Plastic "loofahs" can try, but nothing's like the real thing, especially when our natural luffa scrub sponges are hand sewn with wood pulp for extra comfort.

A close up look at a Sqwishful dish brush showing its sisal bristles

Dish Brush

Unlike nylon bristles that melt into microplastics, our brushes are made with sisal from agave plants and quick-drying bamboo.


The full package.

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We use recyclable, tree-free paper made from sugarcane fiber for our packaging.

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Our vegetable, starch-based bags are certified industrial compostable where accepted.

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Carbon Friendly

We plant trees with every order of our FSC certified tissue paper and stickers.