A new wave of sustainable pop up sponges for your home.

Sqwishful pop up sponges are 100% plant-based and made from natural wood pulp with zero plastic or dyes.

Get it poppin'.

To start using your pop up sponge, run it underwater and watch it pop up. Each sponge is compressed to save space and reduce its carbon footprint. Also, our pop up sponges are hand die-cut with a unique shape to help you clean hard-to-reach corners and edges.

Your new main squeeze.

Give your sponge a good rinse, squeeze, and dry after each use. It's great for dishwashing and keeping countertops, sinks, and surfaces clean. A reusable sponge replaces your paper towel roll 30 times over. That's 3,000 paper towels for 1 sponge.

Leave the world cleaner.

When you're ready to replace it, compost it. Our sugarcane packaging can be recycled or composted, and our starch-based bags are certified to be industrial compostable where accepted in a commercial facility.