A new wave of sustainable sponges for your home.

Sqwishful pop up sponges are 100% plant-based and made from natural wood pulp with zero plastic or dyes.

Get it poppin'.

Run your sponge underwater to pop it up. Sqwishful sponges are designed to fit your hand with angles for cleaning corners and edges.

Your new main squeeze.

Care for your sponge by rinsing, squeezing, and air drying it after each use. When you're ready to replace it, compost it.