Sqwishful plant-based and plastic-free sustainable pop up sponge in foamy water

Plastic is everywhere –
in our oceans, forests, and communities.

Call it Sqwishful Thinking, but we’re here to change that.


Small things add up, especially when it comes to waste. That’s why we’re turning ordinary, everyday essentials into extraordinary, zero waste products that are better for you and for the Earth.

SHOP ZERO WASTE ESSENTIALS
Sqwishful plant-based and plastic-free natural scrub sponge in foamy water

At Sqwishful™ our zero waste kitchen and home essentials clean and leave the world cleaner.


Our products are plant-based, plastic-free, and crafted with natural, carbon-saving materials. What materials, you ask? 100% renewable and compostable wood pulp, luffa, bamboo, and hemp.

DISCOVER EARTH-FRIENDLY MATERIALS

Sqwishful is available nationwide at Whole Foods.