Clean and Leave the World Cleaner

Sqwishful plant-based and plastic-free sustainable pop up sponge in foamy water

Plastic is everywhere –
in our oceans, forests, and communities.

Call it Sqwishful Thinking, but we’re here to change that.

Small things add up, especially when it comes to waste. That’s why we’re turning ordinary, everyday essentials into extraordinary, zero waste products that are better for you and for the Earth.

SHOP ZERO WASTE ESSENTIALS

Sqwishful plant-based and plastic-free natural scrub sponge in foamy water

At Sqwishful™ our zero waste kitchen and home essentials clean and leave the world cleaner.

Our products are plant-based, plastic-free, and crafted with natural, carbon-saving materials. What materials, you ask? 100% renewable and compostable wood pulp, luffa, bamboo, and hemp.

DISCOVER EARTH-FRIENDLY MATERIALS

The products' efficacy is in no way compromised by the fact that they're all-natural and biodegradable. This is a great alternative to plastic-based kitchen products, which wear down over time and contaminate the water supply (and our homes) with microplastic waste.

– Treehugger

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A sustainability leader explores how a year of unprecedented upheaval has transformed where we shop and what we purchase.

– The Wall Street Journal

WATCH

This zero-waste, women-led company has created a 3-piece set for cleaning dishes, glasses, and silverware. Everything is dye-free and made in the USA. And it’s so chic, it makes a great gift.

– Apartment Therapy

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Traditional sponges aren't the only way to clean. Martha likes Sqwishful, a 100-percent renewable plant-based option. It's biodegradable and compressed to reduce its carbon footprint when you eventually dispose of it.

– Martha Stewart Living

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Launched in 2018, Sqwishful is an Asian-American, woman-owned small biz with a mission to create useful, effective cleaning products that don't make the world less clean in the process.

– BuzzFeed

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Sponges typically contain plasticizers (or actual plastic). This ultra-absorbent alternative from Sqwishful is made from a biodegradable by-product of wood pulp and wrings out just as easily.

– Bon Appétit

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Less trash makes for a happier planet, yes. But it could also mean a happier you. How to waste less every day: Try plastic-free sponges you can compost.

– Real Simple

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A not-so-pleasant part of adulthood involves cleaning. To make the process a bit greener, Sqwishful’s set has the essentials for keeping your abode sparkling. There’s a dish brush, scrub sponge, and three pop-up sponges. They’re free of plastic and made with bamboo, hemp, and wood pulp.

– The Spruce

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While some people might be disappointed by sponges in their stockings, your tidy friend or family member will be thrilled. Especially because these "just-add-water" pop-up sponges are sustainable, plastic-free, and made from 100% natural materials in the United States.

– Better Homes & Gardens

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Reminded us of the childhood awe we get when these flat cutouts would magically inflate with water. These ones come in fun shapes and they're biodegradable!

– Design Milk Everyday

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Armed with the tagline "Sqwishful Thinking," this new company aims to elevate a household necessity that's long been stuck in the past: the sponge.

– Mindbodygreen

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Rather than purchasing items in wasteful plastic, try to find plant-based items to scrub up your messes. We love the Sqwish Set from the new AAPI-founded brand Sqwishful. All products and packaging are biodegradable, compostable, and carbon saving. Best of all? They work and look great.

– Lonny Magazine

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What you clean with is just as important as the cleaning itself. Founder Jenn Tsang founded Sqwishful to make planet-friendly home essentials like sponges and dish brushes that are free of plastic and protect the earth by being biodegradable, compostable and carbon saving.

– Gear Patrol

READ

Plastic is everywhere – in our oceans, forests, and communities.Call it Sqwishful Thinking, but we’re here to change that.

At Sqwishful™ our zero waste kitchen and home essentials clean and leave the world cleaner.

Sqwishful is available nationwide at Whole Foods.

News

Plastic is everywhere –
in our oceans, forests, and communities.

Call it Sqwishful Thinking, but we’re here to change that.