Plant-Powered & Plastic-Free Dishwashing

Sqwishful plant-based and plastic-free pop up sponge in foamy water.

At Sqwishful, we create planet-friendly home essentials.

Sqwishful's plant-based and plastic-free scrub sponge in foamy water.

We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.

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The products' efficacy is in no way compromised by the fact that they're all-natural and biodegradable. This is a great alternative to plastic-based kitchen products, which wear down over time and contaminate the water supply (and our homes) with microplastic waste.

– Treehugger

This zero-waste, women-led company has created a 3-piece set for cleaning dishes, glasses, and silverware. Everything is dye-free and made in the USA. And it’s so chic, it makes a great gift.

– Apartment Therapy

Traditional sponges aren't the only way to clean. Martha likes Sqwishful, a 100-percent renewable plant-based option.

– Martha Stewart Living

Most sponges contain plastic, but this ultra-absorbent alternative from Sqwishful is made from a biodegradable by-product of wood pulp (but still wrings out easily.)

– Bon Appétit

Try plastic-free sponges you can compost.

– Real Simple

Reminded us of the childhood awe we get when these flat cutouts would magically inflate with water.

– Design Milk Everyday

This new company aims to elevate a household necessity that's long been stuck in the past: the sponge.

– mindbodygreen

I'm a fan of household solutions that don't necessarily force people to change their habits, but rather replace the wasteful products they're accustomed to using with sustainable green ones.

– Treehugger

At Sqwishful, we create planet-friendly home essentials.

We noticed that most cleaning products create plastic waste.Call it Sqwishful Thinking, but we're here to change that.

Sqwishful is available nationwide at Whole Foods.

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We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.