Clean and leave the world cleaner.
At Sqwishful, we create planet-friendly home essentials.
This zero-waste, women-led company has created a 3-piece set for cleaning dishes, glasses, and silverware. Everything is dye-free and made in the USA. And it’s so chic, it makes a great gift.
– Apartment Therapy
Traditional sponges aren't the only way to clean. Martha likes Sqwishful, a 100-percent renewable plant-based option.
– Martha Stewart Living
Most sponges contain plastic, but this ultra-absorbent alternative from Sqwishful is made from a biodegradable by-product of wood pulp (but still wrings out easily.)
– Bon Appétit
Try plastic-free sponges you can compost.
– Real Simple
Reminded us of the childhood awe we get when these flat cutouts would magically inflate with water.
– Design Milk Everyday
This new company aims to elevate a household necessity that's long been stuck in the past: the sponge.
I'm a fan of household solutions that don't necessarily force people to change their habits, but rather replace the wasteful products they're accustomed to using with sustainable green ones.