At last,

A new wave of sponges
for the next generation
of homes.

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Inspired by the
Ordinary

In the world of ordinary things, few things are more ordinary than a sponge. But what if a sponge could be joyful? What if it could make a difference? What if something so ordinary could be inspiring?

Think Small &
Dream Big

Sqwishful sponges are made of natural materials that don’t contribute to plastic waste that ends up in oceans, never leaves landfills, or burns up in toxic flames.

They’re also reusable and can help minimize the 13 billion pounds of paper towels used in the U.S. each year.