Plant-Powered & Plastic-Free Dishwashing

Clean and leave the world cleaner.

At Sqwishful, we create planet-friendly home essentials.

We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.

SHOP

Traditional sponges aren't the only way to clean. Martha likes Sqwishful, a 100-percent renewable plant-based option.

– Martha Stewart Living

Invest in a few product swaps that, when combined, add up to a bigger lifestyle shift... I’m filling my caddy with items like biodegradable pop-up sponges.

– Bon Appétit

Try plastic-free sponges you can compost.

– Real Simple

I'm a fan of household solutions that don't necessarily force people to change their habits, but rather replace the wasteful products they're accustomed to using with sustainable green ones.

– Treehugger

This new company aims to elevate a household necessity that's long been stuck in the past: the sponge.

– mindbodygreen

Inject a little fun into daily dishwashing with playful, pop-up Sqwishful scrubbers.

– Martha Stewart Living

Reminded us of the childhood awe we get when these flat cutouts would magically inflate with water.

– Design Milk Everyday

Clean and leave the world cleaner.

At Sqwishful, we create planet-friendly home essentials.

We noticed that most cleaning products create plastic waste.Call it Sqwishful Thinking, but we're here to change that.

Sqwishful is now nationwide at Whole Foods.

News

We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.

Sqwishful is now nationwide at
Whole Foods.