Sqwishful plant-based and plastic-free pop up sponge in foamy water.

Wonder where plastic ends up? Everywhere.

Call it Sqwishful Thinking, but we’re here to change that.

Small things add up, especially when it comes to waste. That’s why we make ordinary things that we use every day better for the earth.

Sqwishful's plant-based and plastic-free scrub sponge in foamy water.

At Sqwishful™ our zero waste kitchen and home accessories clean and leave the world cleaner.

Using natural materials that are plant-based, plastic-free, and carbon-saving. What materials, you ask? 100% renewable wood pulp, luffa, bamboo, and hemp.


Sqwishful is available nationwide at Whole Foods.