Plant-Powered & Plastic-Free Dishwashing

Clean and leave the world cleaner.

At Sqwishful, we create planet-friendly home essentials.

We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.

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This zero-waste, women-led company has created a 3-piece set for cleaning dishes, glasses, and silverware. Everything is dye-free and made in the USA. And it’s so chic, it makes a great gift.

– Apartment Therapy

Traditional sponges aren't the only way to clean. Martha likes Sqwishful, a 100-percent renewable plant-based option.

– Martha Stewart Living

Most sponges contain plastic, but this ultra-absorbent alternative from Sqwishful is made from a biodegradable by-product of wood pulp (but still wrings out easily.)

– Bon Appétit

Try plastic-free sponges you can compost.

– Real Simple

Reminded us of the childhood awe we get when these flat cutouts would magically inflate with water.

– Design Milk Everyday

This new company aims to elevate a household necessity that's long been stuck in the past: the sponge.

– mindbodygreen

I'm a fan of household solutions that don't necessarily force people to change their habits, but rather replace the wasteful products they're accustomed to using with sustainable green ones.

– Treehugger

Clean and leave the world cleaner.

At Sqwishful, we create planet-friendly home essentials.

We noticed that most cleaning products create plastic waste.Call it Sqwishful Thinking, but we're here to change that.

Sqwishful is available nationwide at Whole Foods.

News

We noticed that most cleaning products create plastic waste.

Call it Sqwishful Thinking, but we're here to change that.