At last,
a new wave of sustainable
sponges for your home.

Made from natural wood pulp with zero plastic or dyes.

100% plant-based

100% biodegradable

compressed for carbon efficiency


We noticed there aren't enough sponges that are modern and mindful.

Call it Sqwishful Thinking but we’re here to change that.

Introducing Plant-Powered & Plastic-Free Dishwashing