Our mission is to make the cleaning industry more sustainable, equitable, and inclusive.
By making the best, zero waste kitchen and home essentials that clean and leave the world cleaner.
Sqwishful™ started with an optimist who loves to clean but hates that most cleaning products pollute our planet.
Read what inspired our founder, Jenn Tsang, to make eco-friendly, kitchen and home essentials.
Call it Sqwishful Thinking, but we're here to change the cleaning industry.
We believe sustainable living starts with inspiration, and what inspires us most are ordinary things that remind us that every day is a clean start.
For a deeper look at our commitments, read about our sustainability goals.
We promise we'll:
Protect our earth
With biodegradable, compostable, and carbon-saving products and packaging.
Care for our health
Because with healthy communities comes a healthy, thriving planet.