Be the change you sqwish to see.
Call us Sqwishful.
We believe in unlikely outcomes. It’s how we put a man on the moon and the internet in our pockets. And it's what gives us the courage to dream.
As a company, our mission is to make the world cleaner, healthier, and happier with plant-powered cleaning products that are effective and long-lasting.
All our products and packaging are made with natural materials that are plastic-free and compostable.
So homes can clean, and leave the world cleaner.
From one optimist to another.
Sqwishful™ started with an optimist who loves to clean but hates that most cleaning products pollute our planet.
Read what inspired our founder and Chief Executive Optimist, Jenn Tsang, to make eco-friendly, kitchen and home essentials.
We promise to:
Protect our planet
With high-quality, long-lasting, plastic-free products and packaging that are compostable.
Care for our health
With natural materials and ingredients that are gentle on hands and the planet.
Create change
With our community to inspire positivity, sustainability, wellness, and equality.
Learn more about our sustainability goals.
By doing something as simple as the dishes, we're inspiring cleaner, greener living using the simplest of tools.