We make zero waste kitchen and home accessories that clean and leave the world cleaner.

Why? Because small things add up, especially when it comes to waste.


Sqwishful™ started with an optimist who loves to clean but hates that most cleaning products don’t leave the world cleaner.

Read what inspired our founder, Jenn Tsang, to make planet-friendly home essentials.

An optimist who loves to clean, Jenn Tsang is also the founder and CEO of Sqwishful.

Call it Sqwishful Thinking, but we're here to change the cleaning industry.

We believe sustainable living starts with inspiration, and what inspires us most are ordinary things that remind us that every day is a clean start.

For a deeper look at our commitments, read about our sustainability goals.

Earth icon

We promise we'll:

Protect our earth

With products and packaging that are biodegradable, compostable, and carbon saving.

Care for our health

Because the health of our planet depends on the health of our communities.

Create change

By collaborating with others to inspire a culture of positivity, sustainability, and inclusivity.

A popped up, Sqwishful sponge with hand-drawn trees growing on it

Let's be the change we sqwish to see.