We take ordinary, everyday things and make them better for the earth.

Why? Because small things add up, especially when it comes to waste. Sqwishful started with an optimist who loves to clean but hates that most cleaning products don't leave the world cleaner.

Sqwishful founder and sponge lady, Jenn Tsang.

Call it Sqwishful Thinking, but we're here to change that.

Join us. We believe sustainable living starts with inspiration, and what inspires us most are ordinary things that remind us that every day is a clean start.

Earth icon

We promise we'll:

Protect our earth

With products and packaging that are biodegradable, compostable, and carbon saving.

Care for our health

Because the health of our planet depends on the health of our communities.

Create change

By collaborating with others to inspire a culture of positivity, sustainability, and inclusivity.

A popped up, Sqwishful sponge with hand-drawn trees growing on it

Let's be the change we sqwish to see.