Plant-powered products for positive people that clean and leave the world cleaner ✌︎

Plastic is everywhere. Call us Sqwishful™ but we’re here to change that.


Small things add up, especially when it comes to waste. That’s why we’re turning everyday essentials into zero waste products that are better for you and the earth.

SHOP ZERO WASTE ESSENTIALS

Our zero waste kitchen and home essentials clean and leave the world cleaner.


Our products are plant-powered, plastic-free, and crafted with natural, carbon-saving materials. What materials, you ask? One-hundred percent compostable wood pulp, luffa, bamboo, and sisal.

DISCOVER EARTH-FRIENDLY MATERIALS

Sqwishful is now available at your NYC neighborhood grocery store.